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services provided = Concept + ID + MultiMedia

Back before every network and studio had their own diversity department, KELDOF was hired by NBCUniversal to brainstorm opportunities empowering diverse voices. The result was the launch of the NBCUniversal Diversity Initiative — a series of programs focused on the discovery of up & coming talent that better represent the true face of our world. For over a decade, Keldof has collaborated with the NBCUniversal family to celebrate the next generation of storytellers, while overseeing the marketing and branding of various initiatives focused on social good.

In addition, Keldof collaborated on the creation of one of the most widely anticipated showcases of independent short films in the industry. The NBCUniversal SHORT FILM FESTIVAL is a nationwide search for talent, both in front of & behind the camera, as well as the only festival in the world run by a major studio/network. Keldof produces this annual bicoastal program, leading all partnerships and activations (including distribution deals and the creation of a custom HULU channel), overseeing all panels and workshops, as well as the creation of all nationwide promos and advertorials, all while securing prizes ranging from a $60k camera package to monetary grants, development meetings and holding deals.

Partners range from the entire NBCU family including NBC Entertainment, Universal Pictures, USA Networks, Bravo, Syfy, E, Oxygen, Telemundo, Seeso, Focus Features and Fandango to SAG-AFTRA, WGA, DGA, Panavision and The Hollywood Reporter. Prestigious Alumni include Emmy, Cannes & Sundance winners, as well as stars of hit primetime series and filmmakers now working alongside icons like Mark Burnett, Spike Lee and JJ Abrams.

marketing + branding + advertising + production

marketing + branding + advertising + innovation