The Chamber Group
(December 30, 2009) – Some wrote letters. Others placed calls.
When it was all said and done, the truth came out. People wanted The
Roots Jam Session back in place. It just didn’t feel right without
the annual celebration of music and musicianship, from alternative to
innovative to popular and iconic. Therefore, following a brief, one
year hiatus which allowed for the Grammy Award-winning group to settle
into their new home as the house
band on Late Night With Jimmy Fallon, THE ROOTS’
annual JAM SESSION is back by popular demand for a sixth year.
The Roots Jam
Session, widely considered to be one of the most electrifying
nights held during award season, pairs a “who’s who”
of music’s best with The
Roots for a continuous, impromptu jam to a packed audience
of the backbone of the industry. Past performers include Snoop Dogg,
Travis Barker, Fall Out Boy, Seal, Queen Latifah, Corinne Bailey Rae,
and Matisyahu; past high-profile attendees includes Jay Z, Tom Cruise,
Prince, Beyoncè, Bill Maher, Dave Chappelle, Sharon Stone, Jeremy
Piven, Black Eyed Peas and Don Cheadle.
The night, however, is not just about music - anchored in awareness
and social justice, the live experience is a chance
for artists and executives to entertain, be entertained and get educated
on important issues affecting the world. Each year, The Roots Jam launches
a campaign to make the message of the night transcend the walls of the
annual celebration. This year’s jam is no different, partnering
with new high profile environmental coalition, GREEN MUSIC GROUP.
The jam will be co- presented by VIBE Lifestyle Network,
celebrating the newly re-launched Vibe Magazine and Vibe.com.
In the spirit of innovation and the discovery of new talent,
the Jam Session Team have also launched a
logo design contest in conjunction with their 2010
Jam. Exclusively run through @RootsJamSession
twitter page, the contest calls for artists, designers and
fans across the nation to create a logo integrating the words “Roots”
“Jam” & “Session” and to then twitter their
logo or link to their artwork to @RootsJamSession along with the hashtag
#RootsJam in the tweet. The winner of the contest will not only have
the chance to create this year’s logo but also be given the chance
to attend the anticipated, invite only live experience. The logo contest
remains open to the public until 11:59 pm PST on January 7, 2010. The
winner will be announced via twitter (@rootsjamsession) in early January
Green Music Group (GMG) is a large-scale, high-profile environmental
coalition of musicians, industry leaders and music fans using our collective
power to bring about widespread environmental change within the music
industry and around the globe. GMG is project of Reverb,
a 501(c)(3) environmental organization that has greened over 80 major
music tours while conducting grassroots outreach to over 10 million
music fans. More information about Green Music Group and a list of its
Founding Members will be announced on January 30th.
VIBE Lifestyle Network:
VIBE Lifestyle Network is the parent company of VIBE Magazine and
VIBE.COM and is all about recreating and redefining hip-hop culture.
VIBE Lifestyle Network is a vertical content and advertising network
which represents over 25 websites reaching over 19 million unique
users per month. The new VIBE.com and VIBE Lifestyle Network are the
premier destinations for urban music, entertainment, culture and lifestyle.
THE ROOTS JAM SESSION:
The Roots Jam Session, occurring annually the night before the Grammys,
has become an industry staple through the years and has become one of
the most anticipated experiences of Grammy week. Having been covered
in everything from The Washington Post and Rolling Stone to People Magazine,
the annual Jam is produced by Kevin Seldon of Keldof
Marketing and Tina Farris of Tina Farris Tours. The Roots are Ahmir
“?uestlove” Thompson (drums), Kamal Gray (keyboards), Kirk
“Captain Kirk” Douglas (guitar) , Owen Biddle (bass), Frank
Knuckles (percussion), Damon “Tuba Gooding” Bryson (sousaphone),
and Tarik “Black Thought” Trotter (emcee).