BACK BY POPULAR DEMAND, GRAMMY AWARD WINNING MUSICAL GROUP, THE ROOTS, ANNOUNCE THEIR UPCOMING SIXTH ANNUAL ROOTS JAM SESSION: The Roots Jam Session launches contest allowing fans the opportunity to create the logo for this year’s jam on January 30th




Sarah Cunningham
The Chamber Group




HOLLYWOOD (December 30, 2009) – Some wrote letters. Others placed calls. When it was all said and done, the truth came out. People wanted The Roots Jam Session back in place. It just didn’t feel right without the annual celebration of music and musicianship, from alternative to innovative to popular and iconic. Therefore, following a brief, one year hiatus which allowed for the Grammy Award-winning group to settle into their new home as the house band on Late Night With Jimmy Fallon, THE ROOTS’ annual JAM SESSION is back by popular demand for a sixth year.

The Roots Jam Session, widely considered to be one of the most electrifying nights held during award season, pairs a “who’s who” of music’s best with The Roots for a continuous, impromptu jam to a packed audience of the backbone of the industry. Past performers include Snoop Dogg, Travis Barker, Fall Out Boy, Seal, Queen Latifah, Corinne Bailey Rae, and Matisyahu; past high-profile attendees includes Jay Z, Tom Cruise, Prince, Beyoncè, Bill Maher, Dave Chappelle, Sharon Stone, Jeremy Piven, Black Eyed Peas and Don Cheadle.

The night, however, is not just about music - anchored in awareness and social justice, the live experience is a chance for artists and executives to entertain, be entertained and get educated on important issues affecting the world. Each year, The Roots Jam launches a campaign to make the message of the night transcend the walls of the annual celebration. This year’s jam is no different, partnering with new high profile environmental coalition, GREEN MUSIC GROUP. The jam will be co- presented by VIBE Lifestyle Network, celebrating the newly re-launched Vibe Magazine and

In the spirit of innovation and the discovery of new talent, the Jam Session Team have also launched a logo design contest in conjunction with their 2010 Jam. Exclusively run through @RootsJamSession twitter page, the contest calls for artists, designers and fans across the nation to create a logo integrating the words “Roots” “Jam” & “Session” and to then twitter their logo or link to their artwork to @RootsJamSession along with the hashtag #RootsJam in the tweet. The winner of the contest will not only have the chance to create this year’s logo but also be given the chance to attend the anticipated, invite only live experience. The logo contest remains open to the public until 11:59 pm PST on January 7, 2010. The winner will be announced via twitter (@rootsjamsession) in early January 2010.

For more information on the contest and the jam, please visit
For brands interested in becoming a partner for the 2010 jam, please email

Green Music Group (GMG) is a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans using our collective power to bring about widespread environmental change within the music industry and around the globe. GMG is project of Reverb, a 501(c)(3) environmental organization that has greened over 80 major music tours while conducting grassroots outreach to over 10 million music fans. More information about Green Music Group and a list of its Founding Members will be announced on January 30th.

About VIBE Lifestyle Network:
VIBE Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is all about recreating and redefining hip-hop culture. VIBE Lifestyle Network is a vertical content and advertising network which represents over 25 websites reaching over 19 million unique users per month. The new and VIBE Lifestyle Network are the premier destinations for urban music, entertainment, culture and lifestyle.

The Roots Jam Session, occurring annually the night before the Grammys, has become an industry staple through the years and has become one of the most anticipated experiences of Grammy week. Having been covered in everything from The Washington Post and Rolling Stone to People Magazine, the annual Jam is produced by Kevin Seldon of Keldof Marketing and Tina Farris of Tina Farris Tours. The Roots are Ahmir “?uestlove” Thompson (drums), Kamal Gray (keyboards), Kirk “Captain Kirk” Douglas (guitar) , Owen Biddle (bass), Frank Knuckles (percussion), Damon “Tuba Gooding” Bryson (sousaphone), and Tarik “Black Thought” Trotter (emcee).

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