The 6th Annual ROOTS JAM SESSION once again rocks Grammy Weekend with an eclectic mix of top artists uniting for an evening of impromptu jams and the launch of GREEN MUSIC GROUP



Sarah Cunningham
The Chamber Group






Hollywood, CA (January 31, 2010) – Grammy Award winning artists, The Roots, teamed up with co-host John Legend last night, along with an all-star cast of musicians, for the 6th annual ROOTS JAM SESSION (RJS). Living up to its reputation, the night featured impromptu musical sets with combination of talent from every musical genre in order to celebrate the launch of environmental coalition, Green Music Group, and the newly re-launched Vibe Lifestyle Network.

The 2010 Roots Jam was once again the place to be the night before the Grammys with attendees including The Jonas Brothers, Common, Slash, Ryan Philippe, Elizabeth Banks, Nick Swardson, Jason Biggs, Sean Paul, Asher Roth, Mena Suvari, Kelsey Grammar, comedian George Lopez, Macy Gray, One Tree Hill’s Kate Voegele, Heroes’ James Kyson Lee, Destiny’s Child ‘s Michelle Williams, and Grammy-Nominee for Best new Artist: Keri Hilson, and performances by The Legendary Roots Crew with Estelle, Mos Def, Jay Electronica, Mack Maine, Scott Storch, Shanell, DWoods, Ledisi, Bilal, Foreign Exchange, Crystal Antlers, Linkin Park's Mike Shinoda and John Legend.

Highlights from this year’s jam include:
• British chanteuse and Grammy nominee Estelle bringing the crowd back in time to the '50s with a funktified version of the Temptations' 'Get Ready.'
• Members of Young Money crew – Mack Maine and Lil Twist and Shanell -on stage for a special performance of her track ‘Glamorous Life.’
Linkin Park’s Mike Shinoda’s extended free form immediately following Jay Electronica’s performance of his buzz track 'Exhibit C.
Crystal Antlers, a band who once traveled across the US via a bug powered on recycled vegetable oil, ending their cover of funkadelic classic “Free Your Mind and Your Ass Will Follow” by knocking their percussion off the stage.

During the non-stop stage show, the diversely eclectic invite-only crowd sipped on Red Bull and Ketel One, while playing DJ Hero™ and of course tweeting about their every move. Slash wrote: “Watching the Roots...f&$%ing amazing!” while Joe Jonas wrote: “Just watched @questlove and the roots crew with @johnlegend rock it out tonight!!” The Roots Jam Session is produced by Kevin Seldon of Keldof and Tina Farris of TF Tours and 2010 title partners included Converse, Guitar Hero® 5, Okayplayer, and DJ Hero, as well as the generous support of Kodak, Klipsch, Color Service, and Audi.

As always however, the night was not just about music – anchored in social awareness, the annual live experience also celebrated the launch of GREEN MUSIC GROUP (GMG), a large-scale, environmental coalition of musicians from Dave Matthews Band and Sheryl Crow to Maroon 5 and The Roots...all using their collective power to bring about widespread environmental change within the music industry and around the globe. Artists were invited to sign limited edition numbered 6th annual Roots Jam Session Concert Posters, printed on recycled paper and designed by commissioned artist RIES, to be auctioned off with 100% of proceeds benefiting GMG. Furthermore, guests were invited to the GMG lounge to screen print logos from GMG and the 2010 Roots Jam Logo Contest Winners onto shirts from recycled materials with the help of Studio3. Upon entrance, guest were given necklaces from Red Star made out of guitar picks, while performers received bracelets made of recycled guitar strings from Additionally, all CO2 emissions from the night were neutralized through the support of renewable energy.

"With this year’s Roots Jam Session theme of Renewal, the 6th annual Roots Jam was the perfect partner for our re-launch," said Chris Smith, President of Vibe Lifestyle Network. "Both Vibe and The Roots share a great love and respect of music, musicians and fans.” Vibe Magazine and successfully returned to the music industry last month after a temporary shutdown in June 2009. Their first revamped print issue is available on newsstands now. For exclusive interviews from the 2010 Roots Jam, visit

For official images, go to
For more information on the jam, go to


About Green Music Group:
Green Music Group is a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans using our collective power to bring about widespread environmental change within the music industry and around the globe. Green Music Group is a project of Reverb, a 501(c)(3) environmental organization founded by Guster guitarist/vocalist Adam Gardner and his wife, environmentalist Lauren Sullivan. Since 2004, Reverb has greened over 80 major music tours while conducting grassroots outreach to over 10 million music fans.

About VIBE Lifestyle Network:
VIBE Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is all about recreating and redefining hip-hop culture. VIBE Lifestyle Network is a vertical content and advertising network which represents over 25 websites reaching over 19 million unique users per month. The new and VIBE Lifestyle Network are the premier destinations for urban music, entertainment, culture and lifestyle.

About The Roots Jam Session:
The Roots Jam Session, occurring annually the night before the Grammys, has become an industry staple through the years and has become one of the most anticipated experiences of Grammy week. Having been covered in everything from The Washington Post and Rolling Stone to People Magazine, the annual Jam is produced by Kevin Seldon of Keldof Marketing and Tina Farris of TF Tours. The Roots are Ahmir “?uestlove” Thompson (drums), Kamal Gray (keyboards), Kirk “Captain Kirk” Douglas (guitar), Owen Biddle (bass), Frank Knuckles (percussion), Damon “Tuba Gooding” Bryson (sousaphone), and Tarik “Black Thought” Trotter (emcee).

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